Chrysler is teaming up to with Canine Companions for Independence to help raise awareness and support for assistance dogs. Called “Give a Dog a Job,” this new campaign is designed to focus on veterans and people with disabilities that use service dogs on a daily basis. As part of the initiative, you can follow a young puppy named Foley on his journey to become an official service dog.
According to Fiat Chrysler, Foley has been dubbed the PacifiPuppy. Chrysler also recently developed the Pacifica BraunAbility, a specially designed vehicle that offers easy access and special features to assist those with disabilities. Foley, who’s named after actor and disabilities awareness advocate Scott Foley, will undergo special training to learn more than 40 commands and other skills.
“The Chrysler brand is able to help bring awareness to its ‘Give a Dog a Job’ program through our new online social initiative,” said Tim Kuniskis, Head of Passenger Cars at FCA. “As we follow Foley through his journey, fans will get a first-hand look at watching him grow and learn, from puppy training to becoming a fully trained assistance dog, and also gain an understanding of the huge amount of time and resources it takes to train these amazing dogs.”
The Chrysler PacifiPuppy program is helping to raise awareness about the need for service dogs, as well as the costs. An average certified assistance dog can cost over $50,000. This is just one of many ways Fiat Chrysler is helping to give back to communities, and one reason we at Rudig Jensen are proud to be a part of the Chrysler family.